In marketing, beneath the labels of B-to-B and B-to-C is one I think is even more pressing: H-to-H (Human to Human).
Under all of the layers of decision makers, buyer personas, and user personas that you may be considering for your marketing and sales efforts... are humans.
Instead of focusing only on the type of business or consumer you're trying to reach, try connecting the dots between them as a person, and as the client or buyer; think of them as one, because they are.
When you separate these things and don't consider them as working together when you are creating content, planning your next event, or designing a new product... you very well may miss your mark.
If you are going to cut through all the noise, you need to double down on being genuine in your business and investing in understanding and supporting your people as they are. At it's core, that's what human-to-human embraces.
My biggest tip to practicing Human-to-Human connection in your marketing is to do what feels good.
Something I hear a lot with my small business owners and entrepreneurs alike is that they feel pressured to create, get lost in the shuffle of what goes where, and don't feel connected with what they're doing...
That place, that feeling, it's hard.
Instead, I'm going to suggest that you start to do what feels good.
When we are doing things that feel good, we are generally happier humans, and almost always other people can feel that too.
Suddenly, you're starting to notice new things about yourself and your audience.
From here, you can grow in observation and planning to create systems and supporting content that really connects with both you and your people; you can read more about this in my Marking Content Work for You blog.
I'd love to know what you're doing in your business and marketing that feels good! If you feel like sharing, or want help finding that sweet spot in your own content strategy, I'm just a message away.
With joy,
Christie
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